LIXIL Global Design

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Paul Flowers

DESIGN MUST BE THE VOICE OF THE CONSUMER IN AN ORGANIZATION. IT MUST BE THE OBJECTIVE BAROMETER, KEEPING THE BRAND RELEVANT AND ADDING VALUE TO SOCIETY.

Paul Flowers, Leader, LIXIL Global Design

At the heart of the LIXIL brand

Our goal is to make better homes a reality for everyone, everywhere. Every brand in the LIXIL portfolio shares this purpose and brings it to life in its own distinctive way, defined by each brand’s individual values and the cultures and communities it serves. The LIXIL Global Design team represents the voice of the consumer across all our brands. It’s at the heart of everything we do.

Consumer-centric design

Achieving our goal requires a deep, thoroughly researched understanding of our consumers – for the global design team, everything begins with consumer-centric thinking. Our aim is to design and develop relevant, purpose-driven products that solve real-life challenges and add tangible value to everyone’s daily lives.

INAX Satis G

INAX Satis G shower toilets integrate Triple Vortex Flush, Plasmacluster Ion and Aqua Ceramic technologies to provide consumers with unprecedented levels of hygiene, resource-efficiency, convenience, cleanliness and comfort.

LIXIL ID Series Handle

Manufactured in accordance with a standardized design code, the expressive aesthetic of the LIXIL ID series handle communicates both precision and quality – and, as the connecting link in the human interaction, the ultimate tactile experience.

GROHE Rainshower Aqua Ceiling Shower

Transcending the merely functional, GROHE ceiling showers employ cutting-edge technology and minimalist design to create a sophisticated, indulgent, fully customizable spa experience – perfectly tailored to individual needs.

A diverse and global team

The LIXIL Global Design team is committed to attracting and retaining the best design talent in the world. With a global scope, our team is a celebration of creativity, collaboration and cultural diversity.

Our global reach

The LIXIL Global Design Team is based in some of the most attractive, cosmopolitan and culturally diverse cities in the world. Global centres of architectural and design excellence, these urban hubs provide a rich source of inspiration and insight – and a productive and stimulating working environment.

INAX
GROHE
American Standard

Giving form to brands

Each of our brands is tailored to distinct lifestyles. By incorporating brand-specific design values and unique signature elements into all of our products, we create relevant, consistent solutions that are clearly differentiated and intuitively identifiable.

Bringing Signature Elements to life

Our signature elements create a distinctive semantic code for each brand in the LIXIL portfolio. Personifying the individual visual and emotional identities of our American Standard, GROHE and INAX brands, they are a reflection and expression of a unique DNA.

Working at LIXIL Global Design

The LIXIL Global Design team is an international forum for the exchange of insights and the sharing of technologies and cultural differences. We provide world-class training, regional transfer opportunities, truly inspiring working environments and the chance to make a real contribution within a team that consistently creates internationally recognized, award-winning work.

Award winning innovation

The LIXIL Global Design team has been recognized with more than 400 international design awards, including the Red Dot Award, iF Design Award, Green Good Design Award, Perspective Awards, Iconic Awards: Innovative Interior and Innovative Architecture, Good Design Award, IDEA, Core77 and Design Plus.

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Keep up-to-date with trends and insights as highlighted by our global in-house design teams, as well as design developments across our award winning brands.

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