LIXIL Water Technology


LIXIL Water Technology

LIXIL Water Technology (LWT) is the global market leader in the sanitary ware industry, commanding leading positions across key regions and an unrivalled multi-brand, multi-category, multi-channel sales platform.

Through powerful, well established brands renowned for quality and innovation including GROHE, American Standard, INAX and Cobra, we provide a full suite of bathroom and sanitary ware designs and technologies catering to all customer needs, from the luxury to the value ends of the spectrum. Our truly global manufacturing network is built on a heritage of Japanese technology and German precision engineering.

Today's bathrooms are far more than a functional space for cleaning and washing, having evolved into a place for comfort and relaxation. LWT products are bringing treatments that we are more used to experiencing in a spa into the home, while digital technologies open up a whole new set of opportunities, including greater user control over settings, integration of sounds and music.

Powered by technology developed in Japan, we are now also positioned with the most innovative shower toilet platform along with the global distribution network to maximize this growth opportunity over the coming years. The global market for shower toilets is estimated to be worth approximately USD3.2 billion and is growing 8% annually, driven by increasing demand outside of Japan, primarily in Korea, China and Europe.

While pursuing comfort and convenience, however, we must also be mindful of consumption of our most precious natural resource, water. The challenge is to reduce water consumption while giving the user a great experience. We are constantly researching and creating solutions that allow us to do more with less, such as changing the angle and design of our products to reduce water usage and waste.

At LWT, we embrace the evolving role that our products play in people's life, health and comfort. As the global leader in the field, we are committed to pursuing innovation in technology and design to enhance our customers' experience and securing sustainability.

Our Brands

GROHE is the world's leading single-brand manufacturer and supplier of sanitary fittings. The enjoyment of water has been our ultimate aim since GROHE was founded in Germany in 1936. Quality, technology, design and sustainability are the four brand values that illustrate GROHE's commitment to creating exceptional experiences. We set our standards extremely high, to ensure that every time you turn on a GROHE faucet or step into a GROHE shower you can feel the difference.
American Standard
American Standard
For more than 140 years, American Standard has led the way in developing innovative bathroom and kitchen products. Our legacy of quality and innovation has put the brand in three out of five homes in America, as well as, countless hotels, airports, and stadiums. From premium luxury products offering through the DXV brand to specialty safety-focused products and plumbing solutions for residential and commercial customers, we provide the style and performance that fit perfectly into life, wherever that may be.
LIXIL (branded as LIXIL INAX in some markets) is a technology-oriented mass premium brand providing full bathroom solutions mainly in Japan and Asia. Well known for our shower-toilets in Japan, we combine Japanese technology with creativity and design to bring to the market bathroom products that contribute to improving people's living space and lifestyle.
Cobra is a much-loved brand that has provided bathroom and kitchen solutions to South African households for more than 60 years, and is now rolling out in selected international markets. We view design as an art form and offer products that aren't merely manufactured, but rather carefully crafted. It is this craftsmanship, dedication to quality and strong design focus that has cemented our position as both an industry and brand leader.
Jaxson is a premium bathtub brand founded in 1982 in Japan with the mission to create high-quality bathtubs with stunning designs and provide the ultimate bathing comfort to the world. Our bathtubs embody a fusion of the old and the new, presenting the traditional Japanese bathing culture through revolutionary technology and advanced designs. Many of our products can be found in suite rooms at 5-star hotels, such as MGM Macau, The Ritz-Carlton Shanghai, Conrad Tokyo, and Shangri-La Hotel, Tokyo.

Our Products

Fixtures & Vanities

Ceramic toilets, bidets, urinals, basins, and vanities


Bath tubs, shower enclosures, whirlpools, and wellness solutions

Bathroom Fittings

Single and two-lever faucets and accessories

Showers & Shower Systems

Hand and head showers, thermostats and shower systems

Shower Toilets

Integrated shower toilet systems and seats

System Baths

Pre-fabricated baths for houses, condos, and other projects

Pro & Commercial

Behind the wall systems and commercial fittings

Kitchen Fittings & Sinks

Kitchen faucets, sinks, and drinking water systems


Beautiful and fire and water resistant functional tiles offering premium design to bathrooms, kitchens and a full range of living spaces