Digital Transformation Initiatives

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From AI-powered automated assembly lines to virtual offices facilitated by video conferencing, and even to e-commerce catering to the needs of busy consumers, we are advancing digitalization across the board. As consumer demands for products and purchasing methods rapidly change, we aim to provide services that genuinely bring us closer to customers in the virtual world.

Our digitalization is transforming our business, addressing new consumer needs, and enhancing productivity and employee engagement. Digitalization is at the heart of our transformation. Through this transformation, we aim to deliver value that surpasses consumer expectations and drives sustainable growth.

Digital Transformation Initiatives

We are committed to establishing long-term growth opportunities through innovation, such as the development of digital sales models, and the exploration of new markets. Additionally, we are utilizing digital technology to create new ways of working for our employees, aiming to enhance productivity and engagement.

LIXIL Digital
Transformation Roadmap

LIXIL Digital Transformation Roadmap

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Transform Existing Businesses

Through the effective use of advanced digital technology, we can enhance customer experience and streamline the sales process. With further customer convenience in mind, the LIXIL Online Showroom has started offering customer service using AI voice recognition to accept consultations from people who are hearing impaired or whose native language is not Japanese. Also, the Easy Plan Selection online service utilizes AI technology to quickly create a personalized project plan and estimate, including 3D images. In our call centers, we have introduced technology that automatically recognizes and summarizes interactions with customers, both eliminating the need for post-call processing and improving productivity. We plan to use this technology to further improve our services by applying it to automatic response services such as creating FAQs and chatbots.
Across the world, we are using digital technology to improve customer experience and efficiency of the sales process. In places such as Europe, we have launched GROHE X to strengthen customer touchpoints, and in Japan LIXIL X. Furthermore, we offer Reform Accel Advance, which provides 3D renderings and estimates in real time, and the e-Connection service, which enables search, estimation, and ordering of plumbing products.

Transform Existing Businesses

Develop New Businesses

Digital technology opens a new world of products that are suited to busy lifestyles.
Our IoT service the LIXIL Toilet Cloud, which utilizes AI to enhance the efficiency of public toilet cleaning operations, has been significantly upgraded. In addition to improving cleaning efficiency, it can now detect toilet clogs and be centrally controlled via an app. Since its introduction, this innovative sanitary equipment with new features has entered use at an increasing number of facilities. By employing digital technology to transform operations and maintenance tasks, we are helping create more comfortable and clean public spaces.
Mirai Erabo is an experimental IoT house that we set up according to our "the future of living" concept. Through open innovation and the integration of the latest equipment from other companies, we are developing our smart home system Life Assist 2, attracting attention from various industries.
We are also developing other products to create a more secure, safe, and comfortable living environment, such as GROHE Sense Guard smart water controller, which can detect even minor water leaks and stop the water supply.

Develop New Businesses

Improving Productivity and Engagement

We are promoting the use of digital technology and enhancing organizational agility. We have implemented the LIXIL Ai Portal, which incorporates generative AI technology, to assist in improving the quality and efficiency of work done by employees.
With the aim of more data-driven and swift decision-making, we have launched the LIXIL Data Platform (LDP), a cloud-based data integration platform that enables centralized data management and fast analysis. At LIXIL Housing Technology, we are using AI demand forecasting to work on highly accurate demand forecasting for our products, while many of the division’s factories are using LDP analysis to accelerate practical efforts to reduce risks.
We are advocating for the democratization of digital technology, providing education in digital fundamentals and introducing a no-code development tool. This allows employees without specialized knowledge to become "citizen developers" and create their own business tools. Since the introduction of the no-code tool, over 2,200 applications have been developed by employees and entered practical use.
In our digital division, we have introduced the "Scrum" methodology and are promoting agile ways of working. By establishing an organizational structure that can rapidly respond to market changes and customer needs, we are speeding up development and reducing delivery times.

Improving Productivity and Engagement

Digital / IT Organization to Promote DX

We are working to accelerate DX in every aspect of our business:

  • Establishing a CDO that centrally leads company-wide digital and IT strategies
  • Strengthening global collaboration between organizations promoting digital innovation
  • Building a system to create new business models
  • Promoting transformation to an agile organization that can respond quickly and flexibly to business needs
  • Promoting in-house digital human resources development to realize "digital democratization"

Through these initiatives, we support telecommuting and diverse work styles, thus promoting business efficiency and growth.

Digital / IT Organization to Promote DX

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