LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere.
From AI-powered automated assembly lines to virtual offices facilitated by video conferencing, and even to e-commerce catering to the needs of busy consumers, we are advancing digitalization across the board. As consumer demands for products and purchasing methods rapidly change, we aim to provide services that genuinely bring us closer to customers in the virtual world.
Our digitalization is transforming our business, addressing new consumer needs, and enhancing productivity and employee engagement. Digitalization is at the heart of our transformation. Through this transformation, we aim to deliver value that surpasses consumer expectations and drives sustainable growth.
We are improving the customer experience through digital transformation.
We are committed to establishing long-term growth opportunities through innovation, such as the development of digital sales models, and the exploration of new markets.
To that end, we believe it is crucial to proactively incorporate digital technology into the way we work to also enhance the employee experience.
LIXIL Digital
Transformation Roadmap
Through the effective use of advanced digital technology, we can enhance customer experience, streamline the processes for sales and distribution, and realize greater efficiency from dealer to customer. With further customer convenience in mind, the LIXIL Online Showroom has started offering customer service using AI voice recognition to accept consultations from people who are hearing impaired or whose native language is not Japanese. Also, the Easy Plan Selection online service utilizes AI technology to quickly create a personalized project plan and estimate, including 3D images. In our call centers, we have introduced technology that automatically recognizes and summarizes interactions with customers, both eliminating the need for post-call processing and improving productivity. We plan to use this technology to further improve our services by applying it to automatic response services such as creating FAQs and chatbots.
Across the world, we are using digital technology to improve customer experience and efficiency of the sales process. In places such as Europe, we have launched GROHE X to strengthen customer touchpoints, and in Japan LIXIL X. Furthermore, we offer Reform Accel Advance, which provides 3D renderings and estimates in real time, and the e-Connection service, which enables search, estimation, and ordering of plumbing products.
Digital technology opens a new world of products that are suited to busy lifestyles.
Our new household water tap purifier system, Greentap, which allows the user to enjoy cold water with added minerals and was developed in collaboration with Suntory Beverage & Food Limited, also makes use of digital technology. By linking the system with the app, it detects the remaining amount of minerals available and allows the user to order a replacement set automatically. In this way, IoT can be used to support a smart lifestyle for our customers.
Our IoT service the LIXIL Toilet Cloud, which utilizes AI to enhance the efficiency of public toilet cleaning operations, has been significantly upgraded. In addition to improving cleaning efficiency, it can now detect toilet clogs and be centrally controlled via an app. Since its introduction, this innovative sanitary equipment with new features has entered use at an increasing number of facilities. By employing digital technology to transform operations and maintenance tasks, we are helping create more comfortable and clean public spaces.
Mirai Erabo is an experimental IoT house that we set up according to our "the future of living" concept. Through open innovation and the integration of the latest equipment from other companies, we are developing our smart home system Life Assist 2, attracting attention from various industries.
We are also developing other products to create a more secure, safe, and comfortable living environment, such as GROHE Sense Guard smart water controller, which can detect even minor water leaks and stop the water supply.
We are promoting the use of digital technology and enhancing organizational agility. We have implemented the LIXIL Ai Portal, which incorporates generative AI technology, to assist in improving the quality and efficiency of work done by employees. Our work in this area includes an in-house team of engineers developing generative AI tools to improve productivity. Over 4,500 employees use these tools on an everyday basis to improve the quality and efficiency of tasks.
With the aim of more data-driven and swift decision-making, we have launched the LIXIL Data Platform (LDP), a cloud-based data integration platform that enables centralized data management and fast analysis. At LIXIL Housing Technology, we are using AI demand forecasting to work on highly accurate demand forecasting for our products, while many of the division’s factories are using LDP analysis to accelerate practical efforts to reduce risks.
We are advocating for the democratization of digital technology, providing education in digital fundamentals and introducing a no-code development tool. Three years after its introduction, both the number of developers and applications continues to increase, and as of March 31, 2024, there were 7,854 developers and 2,778 applications in operation.
In our digital division, we have introduced the "Scrum" methodology and are promoting agile ways of working. By establishing an organizational structure that can rapidly respond to market changes and customer needs, we are speeding up development and reducing delivery times.
We are working to accelerate DX in every aspect of our business:
Through these initiatives, we support telecommuting and diverse work styles, thus promoting business efficiency and growth.